Strategy
Synthesize your position: stress-test your model before locking the six strategic answers
What strategic stance am I taking — and have I locked the commitments that follow, or am I playing every position at once?
You don't have a tactics problem.
You have a stance problem.
Refusing to pick a position feels safe — but it leaves you a generalist competing on nothing.
You do a bit of everything. Which means you compete on nothing and your marketing has no clear angle.
You won't say no. Every stance means excluding something, so you stay vague and exclude nothing.
Your positioning is wishful. Claiming market-leader positioning on startup resources.
You chose a stance but didn't commit. No operational commitments locked in behind the positioning you picked.
From "a bit of everything" to one committed stance
"I described my strategy as 'we do a bit of everything' — which meant I competed on nothing and my marketing had no clear angle."
"I've chosen a specific strategic stance, locked in the commitments that follow from it, and I know exactly what I'm saying no to."
The shift: strategy isn't what you plan to do — it's what you commit to not doing.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not generic worksheets. By the end they add up to a stance you've taken and the commitments that lock it in.
Strategic Position Audit
Map where you actually stand in the market today.
Competitive Position Map
Plot yourself against competitors and audience.
Position Reality Check
Test your claimed position against your real resources.
Strategic Position
Your directory- or niche-specific strategic position.
Strategic Stance Menu
The stances on offer — leader, disruptor, specialist, niche owner.
Stance-Resource Alignment Test
Match a stance to what you can actually back.
Posture Declaration Protocol
Declare your stance — and what you're saying no to.
Strategic Posture
Your directory- or niche-specific strategic posture.
Commitment Extraction Method
Derive the concrete commitments your stance requires.
Strategic Commitment Contract
Lock the commitments in writing, with teeth.
Strategy-to-Action Bridge
Turn the stance into the actions it implies.
Strategic Commitments
Your directory- or niche-specific strategic commitments.
Three moves: assess your position → choose a stance → lock commitments
Position
Where you standWhere you stand relative to your market, competitors, and audience.
- Assess Run the Strategic Position Audit
- Compare Build the Competitive Position Map
- Honest Run the Position Reality Check
- Locate Locate your directory / niche strategic position
Posture
Your stanceThe strategic stance you're taking — leader, disruptor, specialist, or niche owner.
- Options Review the Strategic Stance Menu
- Fit Run the Stance-Resource Alignment Test
- Choose Run the Posture Declaration Protocol
- Adopt Adopt your directory / niche strategic posture
Plan
Lock it inThe concrete commitments that flow from your positioning.
- Derive Run the Commitment Extraction Method
- Lock Sign the Strategic Commitment Contract
- Communicate Build the Strategy-to-Action Bridge
- Commit Lock your directory / niche strategic commitments
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You describe your strategy as "a bit of everything."
- You want to commit to one stance instead of hedging.
- You want to know exactly what you're saying no to.
- You want commitments that actually follow from your position.
- You want real artifacts — a stance, a commitment contract — not just content.
This is NOT for you if…
- You think staying flexible on everything is the strategy.
- You've already taken and committed to a clear stance.
- You want to be the cheapest, best, and most specialized at once.
- You want tactics, not a strategic posture.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Strategy — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Ecosystem courses
$320Pillar
All 36 Foundation courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Strategy
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The fifth step of the Ecosystem journey
Strategy is course 5 of 6 in Ecosystem. With your model mapped, this commits you to a stance — and the commitments that follow from it.
You are here — choose your stance.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
Isn't keeping my options open smart?+
Open on everything means committed to nothing. A clear stance is what makes your tactics obvious.
Which stance should I pick?+
The Strategic Stance Menu lays out the options; the Stance-Resource Alignment Test matches them to what you can actually back.
What if I pick the wrong stance?+
A committed stance you can adjust beats permanent fence-sitting. You'll know the commitments it requires and can revisit deliberately.
Isn't this just positioning again?+
Positioning is where you stand; this turns that into the operational commitments that make it real.
How much time does it really take?+
Real work across several sessions — auditing position, choosing a stance, and locking commitments. Not a quick read.
What do I actually walk away with?+
12 working artifacts — from a Strategic Position Audit and Strategic Stance Menu to a Strategic Commitment Contract and your Strategic Commitments.
What strategic stance am I taking — and have I locked the commitments that follow from it?
Stop playing every position. Take one stance and lock the commitments that make it real.